Facebook or Openbook?

How were we to know Facebook would become an open book? After all, we are able to predicate our privacy settings. Friends, friends of friends or anyone are our options and, for those of us who choose more discriminating security features, consider it for not. That is to say, for the past five years or so, Facebook has collected enough intelligence on it’s users to generate a profile the FBI would be proud of. Users have provided FB with names, numbers, friends and acquaintances,, birthdays, likes, dislikes and never-ending.

Now all the information Facebook has gleaned is public. Curiously enough, I read an article a couple of days ago and there was a FB widget at the top of the page with the directive, “see what your friends have read.” This is, well, for lack of a better word, creepy. All I had to do is click on the widget and insert a friend’s name to find out what they have read. Up to this point, I am not sure I want to know such in-depth information about my Facebook acquaintances. If they have read about pornography, for example, I do not want to know about it. The only time I want to be informed about something of this nature is if the person is around my children, and to be certain, all those who read about porn are not bad people. However, there are controversial topics which are going to haunt an unfathomable number of blindsided Facebook users.

Since FB has an astronomical amount of intelligence on virtually the entire world population, virtual background checks via Facebook are readily available, and, at least for now, free. Because of all the sensitive information FB garnered by way of Search Graph and or Open Graph, the name Openbook seems to be more apropos. I, for one, do not have anything on my Openbook that I care if anyone has knowledge of, but that is not the point. The openness of the new Facebook is Orwellian, “Orwellian’ is an adjective describing the situation, idea, or societal condition that George Orwell identified as being destructive to the welfare of a free and open society. It connotes an attitude and a policy of control by propaganda, surveillance, misinformation and denial of truth.” These circumstances are depicted in his novel, Nineteen Eighty-Four.

Beyond question, this is not, in the words of William Shakeshere, much ado about nothing. This is one of the greatest breaches of privacy in the history of civilization and will be remembered as one of the events which irrovocabaly change the world. Lamentably, the new best-seller is undoubtedly going to be Openbook, where the details don’t get much juicier and the consequences are horrifying.

3 thoughts on “Facebook or Openbook?

    • I have one for my shop, engage with my on a daily basis, and love it. I do, however, feel uneasy about the fact over a billion people, myself included, willingly put their personal information on THE WORLD WIDE WEB. Once it’s out there, it’s out there, FOREVER! Will it ever come back to haunt us? Only time will tell. I watched the Social Network a couple of days ago and saw how Mark Zuckerburg ruthlessly conned his partner out of his FB shares. My 15 year old son said, “Mom, I guess you don’t end up with a billion fans, without making enemies!

      Now he’s going to sell our information to businesses for marketing to refine marketing strategy.

      And guess what? I am implementing this open graph intelligence into Google Analytics within my Adwords account tomorrow! lol Adwords, as you already know, is a pay-per-click program. I watch a webinar, and it is my understanding, Google Analytics will “know” if a person who is surfing is a good prospect for one of my ads. If so, Google will automatically place my ad where there are more apt to see it even if I have to more for that particular click. If the person is not a good prospect, they will not see my ad. So much is know just my a person’s IP address! Crazy!

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